CBQA refers to external quality assurance activities conducted by a QA agency in a country other than its own (EUA, 2017). CBQA increasingly operates within a broader changing policy landscape shaped by internationalisation, digitalisation, and the marketisation of higher education, which pose multiple challenges: failures in governance, financial and risk management, leadership conduct, and quality assurance concerns (Sánchez-Chaparro et al., 2019; Prisacariu et al, 2016).

CBQA has gained relevance due to increased demand for higher education and internationalisation and is framed within a liberal market perspective that aims to increase transparency, institutional compatibility, and mobility by allowing institutions to choose the QA body that best fits their mission.

However, CBQA also raises significant ethical concerns, particularly around justice, equity, and transparency. Instead of fostering shared responsibility and implementing clear, accessible policies, QA processes could prioritise accommodating diverse institutions and stakeholder demands. This can lead to the neglect of national contexts and priorities and does not function as tool for accountability and transparency (Trifiro, 2018, 2019; Carvalho et al., 2022; Lim et al., 2016). Knight (2002) to this respect highlights the following as the main CBQA ethical challenges: a) ensuring academic quality, b) avoiding “degree mills”, c) recognizing local sensitivities and relevance in QA procedures and d) addressing commercial motivations of QA providers.

This paper argues for the importance of framing the ethical dimensions of quality assurance (QA) in cross-border contexts, particularly where cultural diversity and legal complexity may erode trust. It critiques the shift from education as a public good to a market-driven service. Drawing on survey data from a sample of European QA agencies, the paper identifies three core ethical values essential to CBQA: rootedness, empathy, and justice. It supports the idea that QA is not value-neutral, but shaped by leadership, institutional culture, policy clarity, stakeholder engagement, and resource availability.

Finally, the paper questions whether integrating internal and external QA systems within standardized international frameworks (e.g., ISO, ICE, CEN, ESG) can truly enhance global alignment in educational quality.

This paper was presented at EQAF and reflects the views of the named authors only.

ISSN: 1375-3797

Crossing Borders, Crossing Lines? Navigating the Ethical Minefield of CBQA

Ștefania-Maria Armășelu, Lien Beyls, Jennifer Osborne, Emilia Primeri
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